99% of the time work really well together. There's far more to SEO than an initial audit and fix for a site. See full list on moz. 2. One of the ways we really like to use it at Go Fish Digital is to really have it give feedback on content that we're optimizing. Beyond the quality of the content itself, these technical issues need to be checked and addressed. In today's Whiteboard Friday, Rand explains how to set expectations that will lead to excitement. I'm not going to cover what the basic metrics are or how. Their Whiteboard Friday series offers premium. Important information architecture best practices. Discover how TikTok attempts to avoid echo chambers and gain valuable insights into its inner workings. Google offers an excellent page speed tool that gives a list of recommendations based on its crawl of your site. Moz Local Raise your local SEO visibility with complete local SEO management. Back in February, I left the company full-time. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Explore all the free SEO tools Moz has to offer. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. The Web Developer's SEO Cheat Sheet 3. All kidding aside, the idea of searcher task accomplishment is a. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Welcome to another edition of Whiteboard Friday. Start your free. With fierce competition to attain rankings, links, and authority,. Click on the whiteboard image above to open a high resolution version. This is part one of a three-part series with Helen Pollitt on how to work better with folks within your company. Meaning, if you share something on a Twitter, a Facebook, a LinkedIn, a Google+, a Pinterest, a Reddit, a StumbleUpon, whatever network you might be using, the influencers on those networks have the ability to help amplify that reach. acknowledge that yes, the strategies are easy, but you are going to. So secondly, when you come to present to executive stakeholders, and whether this is a formal presentation with a whiteboard and slides and all of that kind of stuff, or whether it's in a meeting and you're just proposing an idea, I want you to keep this slightly weirdly named BORA acronym in mind. Click on the whiteboard image above to open a high resolution version in a new tab! Hello, and welcome to another edition of Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. . In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” –. The session, for many, many years, has been the core unit of Analytics data. This week we're chatting about how to prioritize SEO tasks and specifically get the biggest bang for the buck that we possibly can. This week we're going to chat about building a killer content-to-keyword map. Competitive keyword research is a crucial part of any SEO strategy. " The idea is that if we move a page up in rankings by pointing links to it, and then remove those links, the bump in rankings often remains. The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T actually is, and how it plays into your SERP rankings. From search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. Today I want to talk you about title tags, specifically title tag hacks to increase your traffic and. How SEOs and Developers Can Work Better Together — Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it. And I'm here today with a very special edition of Whiteboard Friday. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. We love Moz’s Whiteboard Friday, which features Rand Fishkin or someone from the Moz team presenting a short video that answers a specific question about. In this week's Whiteboard Friday, I am going to be walking through how to get started guest blogging. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So AI. Recently at MozCon we launched a new metric, Brand Authority, and in this Whiteboard Friday I just want to briefly explain why we think this is important, why we. Moz was the first & remains the most trusted SEO company. The reporting phase. A Universal SEO Strategy Audit in 5 Steps - Whiteboard Friday Starting your SEO strategy with questions only works if you're asking the right questions. Show snapshots of keyword tools like Moz's Keyword Explorer to show patterns. Moz The Top 500 US Brands Learn More Learn SEO. In this Moz Blog post Dr Pete walks you though how to use the Moz tools to surface targeted data and actionable insights about your competitors, your competitive keyword gap, and your content gap. It's arguably the most important part of the link building process—and also the most grueling. This week we're going to chat about organic quality score. It's also a review type of content. 8. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're checking your backlink profile for SEO risk. I'm going to do a search for artificial. My name is Will Critchlow. STAT SERP tracking and analytics for enterprise SEO experts. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. But you should be using words and phrases that Google has related to a particular keyword. Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers. 25 billion+ keyword index. The 55 Best Free SEO Tools : Includes an overview of free tools. In the wake of everything that's happened recently with COVID-19,. Case Studies Explore how Moz drives ROI with a proven track record of success. Paid Search Ad Copy Auditing. This one comes to us via submission from email. This week I want to get a little down in the gritty details. Moz was the first & remains the most trusted SEO company. Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. He wanted to know, since he's working on a content strategy,. SEO Maturity: Evaluating Client Capabilities. In today's Whiteboard Friday, Rand. This year it is 22 smart SEO tips for 2022. Data is everywhere in SEO, from visitor analytics to keyword research, and especially link building. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines. The Authoritative Content Funnel — Whiteboard Friday. Diversify your content strategy by creating the right content for your audience at the right time. Repeatable content ideas. So the people you plug in here should tend to be competitors that tend to target the same audiences. They sent out a bunch of penalties to, well, a noticeably large number of. Whiteboard Friday. For a variety of reasons, some authors—no matter how well. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. To get more accurate results for a topic, repeat steps 1-3 for three to five keywords per cluster. Hi, my name's Samantha Noble, and I'm the Director of Strategy over at Koozai in the UK. Skip to content Products. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Moz was the first & remains the most trusted SEO company. Discuss main objectives the sales team has when making a sale and how they qualify a lead. This Playlist is made up of all the Whiteboard Fridays that have been created by the amazing Moz team! Be sure to check them out on Google+ here: / 18:00 How to Create an SEO audit for your startup - Whiteboard Friday Moz 87. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and how — when it comes to crawling — quality is more important than quantity. Happy Friday, Moz fans! In today's Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future. Prioritizing Technical SEO Fixes. Step 3: Put it all into a dashboard. Your All-In-One Suite of SEO Tools. Hi, everyone. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty. 2. Case Studies Explore how Moz drives ROI with a proven track record of success. Why Visual Assets > Infographics. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. We all know that we want to maximize our chances for success in SEO, and for that, what we want to do is prioritize tasks that will have a higher impact, and lower effort, but sometimes those get lost in the SEO audit process. So this is effectively you can use your analytics platform or you can use Google Search Console to pull down 12 months' worth of organic data by month. I got to organize the Foundry CEO Summit last week in Boulder, Colorado. At #MozCon 2023, Ziff Davis’ Moz launched Brand Authority, a first-to-market metric that accurately measures online brand strength and supercharges competitive analysis to. The reporting phase. Step 2: Gather additional metrics. "Google measures these kinds of things. Discuss main objectives the sales team has when making a sale and how they qualify a lead. First, ensure that SF is set to “Spider” mode. ) Check out the resources below for all you need to know about Domain. Hold onto your hats for a wild ride down the co-citation trail!. " The idea is that if we move a page up in rankings by pointing links to it, and then remove those links, the bump in rankings often remains. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Your page’s freshness is determined by multiple factors, but simply having a date on a page is one of the easiest ways to indicate to Google how fresh your page is. In the wake of everything that's happened recently with COVID-19, being. Review marketing team roles, KPIs, and get a better understanding of the roles the. Search Engines | Whiteboard Friday | Advanced SEO. With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important types of. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Getting Started with Guest Posting. Step 5: Writing up the report. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before. Whiteboard Friday The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So my talk today is about harnessing generative AI for content and SEO success. Trackur (paid) – Sentiment and influence metrics and tracking (history). Keep it succinct. So does Bing. Whiteboard Friday | Search Engines. Keep an eye on those “ People Also Ask ” boxes and keep a record of questions that need your attention there. We developed our own framework, the Balanced Digital Scorecard, to help our consultants do just that. For reference, here's a still of this week's whiteboard. When they're really done well, they can be effective ways of conveying a lot. 23% of the American disabled population state they never browse the internet at all. At the end of your audit, don't write a document that says what's wrong with the website. Explore all the free SEO tools Moz has to offer. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today's Whiteboard Friday, Rand explains what's going on. You have a hypothesis or something that is going to benefit your website. Dive into the latest trends shaping the search landscape. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for. In this Whiteboard Friday, Chris Long shows you how. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. While guest posting can be a wonderful way to build your authority and earn links, it takes a huge amount of effort, and it's easy for marketers to start slipping down the "Guest Posting Slope of. There could be a good reason it’s set up that way, or it may be an oversight. and sometimes it’s easier to use a tool to track it all and find new opportunities. The analysis & recommendations phase. Welcome to Whiteboard Friday. The idea that Will proposed is attaching oneself to a large fixed object and collecting benefit as the currents bring it. 2. . C. In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted. In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it to your own content creation and maintenance strategies. Likewise, this is your chance to develop trust with this new awareness audience. Discuss trends and demands of products/services. Simply searching Google can give you some question inspiration. Pursue engagement, number one rule. Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and. In today's Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time. Read this post How to Use Chrome. Check your competitor's page’s structured data. This week's video is about Core Web Vitals. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Whiteboard Friday | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Moz. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. I'm annoyed at it, so we're going to talk. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Whiteboard Friday. Second, and this is where a lot of people stumble, search visibility or share of voice (SOV). Click on the whiteboard image above to open a high resolution version in a new tab! Hello, and welcome to another edition of Whiteboard Friday. When it comes to building an SEO strategy, many marketers (especially those who don't spend a significant amount of time with SEO) start off by asking a few key questions. This Whiteboard Friday shows you three relatively quick, easy, and tool-free ways to (link) build a sturdy foundation for your site. Explore the role of demographics, engagement, and personalized recommendations in how TikTok surfaces content. Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. 8% of the American disabled population has access to the internet. But with a site audit tool in your toolkit like Moz Pro's Site Crawl, they don’t have to keep you up at night. If you are on a web page and you click Inspect Element and you open up Chrome Dev Tools, to the far right tab where it says Audit, you can run a Lighthouse report right in your browser. Jim Collin's Piece on Big, Hairy, Audacious Goals (ranks for BHAG) Long-form articles. Link auditing is the part of my job that I love the most. Hey, everybody. Review marketing team roles, KPIs, and get a better understanding of the roles the. There are plenty of articles all over the web that go into the. Part of a good SEO audit, according to Carly Schoonhoven in her B2B SEO Audit Whiteboard Friday, is knowing where you stand with keyword rankings compared to your competitors. 2. We obviously have a global crisis. Hi, everyone. And we'll see you again next week for another edition of Whiteboard Friday. Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more. Moz was the first & remains the most trusted SEO company. Whiteboard Friday. This week we're chatting about why link building sometimes fails. Blue Ocean SEO Strategy. Step 4: Work the content audit dashboard. Gather Your SEO Data. Click on the whiteboard image above to open a high-resolution version in a new tab!. This is also a better strategy for websites. This week, Danny's out there alone but still manages to show us that words aren't all they're cracked up to be; videos. See major algorithmic changes over the past 30 days, as well as tracking of popular SERP features. Welcome to another edition of Whiteboard Friday. Moneyball is the Future of SEO with Will Critchlow. Moz was the first & remains the most trusted SEO company. In today's Whiteboard Friday, Lidia Infante shows you her recommended. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This comprehensive guide shows you how. March 10, 2023 The Fundamentals of Crawling for SEO – Whiteboard Friday Whiteboard Friday | SEO Basics In this week’s episode of Whiteboard Friday, host Jes. She is also currently a Master of Public Administration candidate at Columbia University, focusing on tech policy & digital impact. Things you don’t need when analyzing the data. So, how do we exactly build non-spammy links? In today’s Whiteboard Friday, Debbie goes through five tips to do so. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. In our first episode of 2022, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. These are the products, features, and/or services that you’ll build your search intent funnel around. Moz Keyword Explorer offers you an easy way to filter keyword lists by questions: 2. Happy Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Click OK. 1. 1. Whiteboard Friday | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of. So this is the first part to three videos. Moz Links API Power your SEO with our index of over 44 trillion links. We've included some of our favorite episodes here, and find. In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building. Crawl your site to identify on-page and technical SEO issues. Check the site speed for mobile devices. In our first episode of 2022, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. In today's Whiteboard Friday, Joanna Lord shares some ideas for getting feedback good and bad, and explains how it may be important in ways you just might not know. An in-depth SEO audit will typically turn up dozens, or even hundreds, of tasks that need to be accomplished to begin moving a client forward. I'm going to be talking about some of the most talked about things in the SEO industry over the past year plus a few tips from last year that we wanted to pull over because they were just. Combine the results into one spreadsheet. I'm very excited to be here today. eCairn (paid) – Share of voice, mind and/or topic + additional social media tools. I think on average our customer lifetime value is essentially $120 times the average customer lifetime span, which is somewhere around 11 months all in. Secondly and most of the time you're working. So this is something where we've actually seen the caption be more important than the alt attribute when it comes to Image Search. The next way you can use ChatGPT to enhance your SEO is getting feedback on content. While it can be a challenge to factor SEO into the. Whiteboard Friday. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. This week we're going. You can start talking about the benefits of your product, start showing testimonials from people. He identifies three specific types of. I have audited a LOT of links over the last few years. Your real SEO competitors are the ones who target the same keywords, speak to the same audience, and solve for the same consumer needs. Moz is a venture-backed company, so I could potentially get on that list. Head of marketing. Clients aren't always knowledgeable about SEO. GPT, of course, stands for generative pre-trained transformers. With that in mind, hopefully you will effectively, and not too harmfully to your SEO, be able to use these pop-ups, overlays, interstitials, modals, and all other forms of elements that interfere with user experience. Live & Dare's Benefits of Meditation (ranks for Meditation Benefits) Short-form evergreen content and articles. Or if you have a subscription business, like Moz is a subscription business, if you subscribe to our tools, we'll charge you $99 a month or $149 a month. Adding month and year to title tags = 5% lift. In the last 12 months, our expert Whiteboard Friday presenters covered the challenges and pitfalls SEOs face in this new world, from implications in the search engine results to content strategies to using chatbots to improve efficiencies in day-to-day SEO tasks. That is a very rough rule. 3. One thing we collect for our semiannual ranking factors survey is the opinions of a group of SEO experts (128 of them this year!) about the relative weights of the categories of ranking factors. Bringing content out of tabs = 12% lift. Here's the link to coverage of Google's testing removing links from the algorithm, and to the roundup post where links as a ranking signal are discussed (in particular, check out Russ Jones. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Case Studies Explore how Moz drives ROI with. Discover key statistics on Google's Search Generative Experience and their impact on SEO, ads, and user experience. Join Us! By: Amin Forout. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. I'm Dr. Watch the Whiteboard Friday. This week we're. The next step is simple: go back, do an audit, identify your one-hit wonders, identify the depreciating ROI assets that you invested in before, identify the key messages that you wanna reiterate to your audience. Happy Friday, Moz fans, and today's Whiteboard Friday is about measuring link building. In today's Whiteboard Friday, Rand talks about a new approach to marketing those products that can get the conversations buzzing. As far as keyword research and SEO optimization tools go, Moz is one of the oldest and most highly regarded. Creating the Right Marketing Mix. Video transcription by Speechpad. SEOs and developers need to work better together. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. Handling expired content can be an overwhelming experience for any SEO in charge of a dynamic website, whether it be an e-commerce, a classified (example: job search, real estate listings), or a seasonal/promotional (example: New York Fashion Week) site. Second, and this is where a lot of people stumble, search visibility or share of voice (SOV). The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. First, before you can even think about intent, you need to have a solid foundation of core keywords in place. 2. There are plenty of articles all over the web that go into the finer details. So I've got an example here. The Moz Blog. Start your free 30-day trial today!Part 1: Beginner’s Guide to Data Storytelling for Digital Marketing Consultants and Analysts - Elements, skills, and components of action-provoking data stories. Rand mentioned internal linking a few months ago before Penguin even hit, back when we. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. First, before you can even think about intent, you need to have a solid foundation of core keywords in place. A lot of SEO reports include rankings. Audit your queries. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine. 1. Hope you all had a wonderful happy New Year and a great holiday season, whatever you might celebrate. Hi, Moz fans. A few weeks ago Danny showed us some of the basics for video SEO, a medium that may not initially seem valuable for SEO purposes. See, there's this big misconception for most of us in digital marketing and certainly as SEOs, that if we create industry vertical landing pages, we automatically. Howdy, folks. I'm very excited to be here today. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. [Free Template Included] — Whiteboard Friday. This Playlist is made up of all the Whiteboard Fridays that have been created by the amazing Moz team! Be sure to check them out on Google+ here: The Fundamentals of Crawling for SEO – Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. e. To be. Engagement rate is not reverse UA bounce rate. And the good news is all of the ability to understand context and filter comes from the GPT part of ChatGPT rather than the chat part. You might find yourself going super deep into technical SEO. 3. More referrer data. Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. Recorded at SearchLove London in October — in the wake of three Google updates — Tom presents a different take on core updates in this Whiteboard Friday. Site Architecture Optimization for Seasonality — Whiteboard Friday. During the audit, you should ensure that each of your site's pages has a purpose. Welcome back to Whiteboard Friday! To start us up after our break, guest host Cooper Hollmaier has put together a three-part series that shows how SEO and accessibility go. This week we're chatting about how to prioritize SEO tasks and specifically get the biggest bang for the buck that we possibly can. There are many options for technical auditing tools that will emulate a search engine crawl of your website. Rand discusses SEO interview questions for hiring managers and interviewees to consider. But for marketers, TikTok's greatest asset lies in its algorithm. TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app's endless supply of videos. Whiteboard Friday. 4. We can talk about how to get to that topic in a future Whiteboard Friday, and we've had some in the past certainly around keyword. C. This checklist should help you put together a thorough site audit and determine what is holding back the organic performance of your site. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Well, Danny dispelled that illusion swiftly, with a little help from his friend Doc Brown. Step 3: Put it all into a dashboard. And once you have those, start to run them through this engine and give your content new life. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. Hey, Moz fans, welcome to another edition of Whiteboard Friday. Avoid flowery descriptions or rambling explanations, and keep your definitions short and to the point (ranging from 40-50 words). By doing so, you can safeguard your organic traffic while also safeguarding your entire website. Outreach. Keyword Explorer Find traffic-driving keywords with our 1. Instead, create a document that says what needs to be done. Firstly, 12 months traffic data. Domain Analysis Get top competitive SEO metrics like DA, top pages and more. Today I'll be talking to you about the next search intent. It's going to be a ton of fun. How to Create 8 Million SEO Test Ideas Using ChatGPT — Whiteboard Friday. Take time over your writing, consider the words you use and the relationships between them. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. My name is Alisa Scharf. But before you begin your quest to find new keywords, you need to know exactly who your competitors really are. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Click on the whiteboard image above to open a high resolution version in a new tab!This checklist should help you put together a thorough site audit and determine what is holding back the organic performance of your site. But alas. Hey, guys. November 22nd is when SISTRIX's dataset starts to notice the increase, and it was over 50%. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Now where people stumble is this is not a rankings report. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. But our marketing goals are. Beyond performance metrics, research metrics present another focal point of SEO analytics. Howdy Moz fans, and welcome to a new edition of Whiteboard Friday, the very first one of 2014. Howdy, Moz fans. For reference, here's a still of this week's whiteboard. SEO Learning Center Broaden your knowledge with SEO resources for all skill levels. In addition to the security offered by HTTPS (which we'll discuss below) there are additional SEO benefits for marketers to take advantage of. I also announce the SEOmoz Premium SEO Training S.